Before we discuss Lush and its value proposition, we shall first start with a deep dive into our biological roots, recent socioeconomic trends, and the impacts of technological advancements that have upended the traditional sex & dating industries. It is only when one understands the larger societal picture that one can then understand the significant opportunity available to be captured by Lush.

Please note: this will be a purely rational and judgement free analysis; topics including gender differences, incel (involuntary celibates) culture and sex workers will be discussed with no negative connotation

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